OFF-the-WALL | Journal of the Benelux Chamber of Commerce in China, Chapter Beijing


OFF-the-WALL Issue 3 

The third edition of Benelux Chamber of Commerce Chapter Beijing’s magazine OFF-the-WALL is out now

In this issue, we focus on the interests of Benelux and European Small and Medium Enterprises, the business opportunities and challenges for them in China's shifting landscape. Special features in this issue:

  1. Analysis of the Chinese Two Sessions - 'Lianghui'
  2. Sino Benelux Business Survey 2017
  3. BenCham Key partners introduction

Interesting articles to read:

  1. Strategy for European SMEs to protect their IP in China
  2. Liberalization of foreign investment in China
  3. Why Benelux SMEs should adapt their strategy to China's increasing mobile needs?

Read more exclusive articles from experts providing knowledge and advice in OFF-the-WALL Issue 3, Download it NOW! 

Email at to order your printed copy.


OFF-the-WALL Archive 2016

Issue 1
Issue 2 


About OFF-the-WALL

The Benelux Chamber of Commerce in China Chapter Beijing proudly presented BenCham's first magazine -- OFF-the-WALL, the initial launch of which took place during the Benelux Gala Ball on 24th, September 2016 in Beijing. Handed over to the Belgium Ambassador to China H.E. Michel Malherbe, and the Deputy Head of Mission of the Netherlands and Luxembourg, H.E. Andre Driessen and H.E. Roland Reiland. it was warmly welcomed and highly received.

In the first quarter of 2017, OFF-the-WALL will feature the Sino-Benelux Business Survey 2017, the key market trends that European small businesses should be aware of, opportunities for SME's e-commerce business through free trade zones and key legal updates for European SMEs. Aiming to provide an information sharing platform for BenCham's members, OFF-the-WALL is from the expert, to the experts and for the experts.

Published on a quarterly basis, OFF-the-WALL is the official journal of the Benelux Chamber of Commerce in China. Now produced and designed fully in-house, OFF-the-WALL is the sole publication specifically for assisting Benelux business with an eye on China.


Advertise in the next edition on OFF-the-WALL

Reach 10,000 senior Benelux, European and Chinese business executives and government officials, and over 400 member companies of BenCham nationwide with the sole publication dedicated to assisting Benelux business in China.

Download OFF-the-WALL MEDIA KIT 2016 for more information on advertising opportunities or contact Iris van Dijk at

Liam Jazcii is OFF-the-WALL's Managing Editor and Marketing and Communications Manager at BenCham - for feedback, questions or contributions please contact him at  +86 (10) 8523 6101 or via email at